How to review images and video of your model shoot

Our detailed tips will help you to pick out and prepare the right content for e-commerce

Equipment used: StyleShoots Live. Discover at In this tutorial, we share our detailed tips that will help you to pick out and prepare the right content for e-commerce after your shoot. See more fashion model photography tutorials at Music: Stephen Warr Model: Juliet @ Model Support Haarlem

Deciding which images and videos from your shoots make it to your website, your social media channels or are used for your signage is just as important as preparing for your photoshoot.

In this model photography tutorial, we’ll help you with tips on how to prepare for reviewing your files, what to look out for in your footage and how to pick out the best content.


What you’ll need

  1. A model

  2. A style guide

  3. A studio setup with lighting and pro-grade camera

We cover the following stages

  1. On set

  2. Reviewing your content

  1. On Set

In order to avoid a lot of post-production work, keep in mind a few simple tricks while shooting on set. As usual, preparation will help you a lot and paying attention to detail can make all the difference. When it comes to videos, try to get your footage as close to what you’re after while you’re shooting because editing video doesn’t allow as much flexibility as editing images and correcting small details.

Remember the shots you need  

You may want to take front shots, full outfit shots or back shots. Whatever you decide, the key thing is to make sure all your images are consistent between one another. That way you end up with a similar set of pictures for every product you’re shooting. That includes lighting, angles and environment.

Take your time

There’s a lot of content to look through after every shoot, so allocate enough time for selecting the ones that fit your brand style best. You can also include the model in this process in order to explain to them what they can do better for any shots that you might still want to get.


Look out for the small details

Watch out for the little details. For example, eye contact with the camera is super important and it’s also a nice way to connect with the audience. Did you get the shots you want? The right angles? Some other details to look out for:

  • Is the model’s hair covering the face?

  • How does the pose and expression look?

  • Does the expression fit with your brand style guide?

  • Does the outfit work?

  • Are the clothes presented in the most appealing way?

  • Are there marks or blemishes on the clothes? Can they be retouched away?

  • How do light and shadows look?

Don’t stop ‘till you get the shot

If you feel like you haven’t gotten the shots you were after when reviewing the footage, don’t hesitate to ask the model to keep shooting until you’re happy with the outcome.

You can kindly explain to the model what type of photos you’re looking for and then work with them to get the desired shots. You’re both there to do a job that will represent a brand so professionalism is required at every stage of the process.


2. Reviewing your footage

Once you’re done with shooting, before you start editing anything, you have to cross a few things off your checklist. At this stage, you have to make crucial decisions as to what stays and what goes in terms of content. Being strict with yourself and sticking to the brand as much as possible will make your choices easier.

Review output before outfit changes

Make sure you review your footage and imagery before the model gets changed. Otherwise, you’ll have to keep changing back and forwards between looks. That would be a waste of time and an exhausting task for you and the model.

Show off the best

When you’re thinking of your photoshoot, don’t forget that it’s all about the product. If what you’re shooting has an interesting, distinctive feature, like the top with a cape-look to it we’re shooting in our video above, than make sure to showcase that. Show the best features to the customer.

Let the model do their thing

You may have certain shots in mind and that’s great. On the other hand you should also trust the model to pose the way he or she feels comfortable.

The model will rattle through quite a few poses and the best you can do in that situation is to give them some guidance. However, you want to avoid photos in which your model looks really static because they tried to follow your guidance word for word. You want the final output to look natural and not “posed”.


Think about your export workflow

All of your content should be saved to an external location after a shoot, for review. It is easier to do this on a computer with the proper software instead on your camera. The idea is to go through all of your content and ‘tag’ the files you would like to use.

Ensure your files are named properly and are easily accessible for whomever will be reviewing and post-processing them.


In summary, when thinking of your photoshoot, don’t forget it’s all about the product. Make sure you stay on brand and that you fulfill the brief that you were given.


A final note...

Thank you for reading our tutorial - hope you found it useful. This article is part of our ongoing series of tutorials on product photography, styling and lighting. If you found it helpful, why don’t you head on over to our YouTube channel and subscribe?

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