How to style and photograph a backpack on a tabletop

In this product photography tutorial, we show you how to style and shoot a rucksack

Equipment used: StyleShoots Vertical. Click here to learn more

Backpacks are one of the easiest products to photograph for your web store. So in this short product photography tutorial we'll show you what kind of shots you need and how to style them to look professional.

Let's run through what you'll be needing:

  • Camera - Any camera will suffice but a Canon EOS 5D Mk III is recommended as a standard for professional product photography
  • Studio lighting - Continuous cool LED lamps are recommended to ensure exposure, shadows and contrast are kept consistent
  • Your backpack - In this example we're using a basic canvas rucksack
  • Tissue paper - Stuffing the bag with paper keeps its shape and structure
  • Fishing line - Fishing line or nylon string helps keep the straps floating for a more appealing style

Taking a 3/4 shot


1. Stuff the backpack 

Fill it with whatever material you have at hand - we suggest newspaper or tissue. 

Make sure you don't stuff it too much however. Packing it too full makes it look unnatural.


2. Set it for shooting

Place the bag at a 3/4 angle facing the camera so you can see the front and side of the backpack. 

Remember to use overlays or place markers so the angle remains consistent when shooting other backpacks and bags. 

You can see two bags on the right both set for a 3/4 perspective shot. 


3. Style the straps and details

Use nylon string or fishing line to hold the straps as if they were floating.

Style the zips and remove any creases or unappealing shapes.  

The example on the right is a handbag from our previous tutorial - however the technique is exactly the same. 



Make sure to take a close up shot of the details too

Make sure to take a close up shot of the details too


Taking a front and back shot


1. Set the position of the bag

When taking a front shot, you want the backpack to be facing perfectly straight towards the camera. 

2. Style details and straps

Just like above, use some nylon string or fishing line to hold the handle up against gravity. 


Simply turn the bag around and shoot from the same perspective

Simply turn the bag around and shoot from the same perspective

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