How to style and photograph towels and blankets flat lay
In this tutorial, we teach you how to fold, stack and photograph homeware products
Photographing homeware like linen, towels, sheets and blankets for e-commerce can be quite simple with the help of some neat folding and stacking. So in this product photography tutorial, we will show you some basic styling techniques when shooting towels and blankets on a tabletop for your web store.
There's a lot of variety in homeware products these days, so this tutorial isn't a fully comprehensive overview of the different styles and what works best for each. Instead we will be showing you some product styling concepts that you can apply throughout your whole homeware range.
First, let's run through what you'll be needing in this tutorial.
The equipment you need
- Camera - Any camera will suffice but a Canon EOS 5D Mk III is recommended as a standard for professional product photography
- Studio lighting - Continuous cool LED lamps are recommended to ensure exposure, shadows and contrast are kept consistent
- Your products - Towels can come in different sizes. So if that's what you're shooting, choose at least three of the same style
- Tissue paper - Tissue paper is very useful to add body and depth to a flat looking product
- Cardboard - Cardboard gives rigidity and structure when photographing flat lay
Folding and styling a single towel
1. Lay the towel out flat and fold it in half
To begin, lay the towel flat and create a square by folding it in half. Brush your hands over it to flatten any creases.
2. Fold it over lengthways
Take the corners and fold them up to create a rectangle.
3. Then fold it sideways
Take the other corners and fold in the other direction.
4. Style the edges
Brush your hands over the towel to flatten it down. Be wary of flattening it too much, however. Then pinch the corners and edges of the towel to align them neatly.
Stacking and styling three towels
1. Take your biggest towel and fold it into a rectangle
You want to create a three layer fold. To do this, start by folding the towel length ways. Then fold a third of the way up. Fold again into thirds to achieve the look on the right.
2. Fold and place the mid-sized towel
Like above, fold the mid sized towel lengthways and fold it into three layers. Place it in the top right corner.
3. Add the smallest towel on top
Again, repeat the same step with the smallest sized towel. Remember to keep things neat and straight.
4. Style the details
To add the final touches, add some tissue paper between the folds. This gives extra body and depth to the towels.
And shoot - from the side or top down
Styling and folding a blanket
1. Lay it out flat
Take the corners and lay the blanket out flat, removing any creases in the process.
2. Fold several times to create a rectangle
Fold over lengthways to create a neat rectangular shape for the blanket.
3. Cut card to size and insert
Take a piece of sturdy card cut to size and place it on the side that you will be folding over.
4. Fold over again
Fold the blanket over the card while remembering to keep your folds neat and straight. Brush your hands over each time to keep a nice, smooth structure.
5. Style the fringes
On this blanket, we have a tasseled fringe. To style it, gently run your fingers through it to untangle the knots and create a straight flow.
Depending on your intended look, you can choose to keep it messy or neat.
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