10 tips to get better photos of your models for e-commerce

We show you a better way to photograph models wearing your latest collection

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Struggling to get better shots of models wearing your products for your web store? In this fashion model photography tutorial we’ll be giving you a few ways you can improve the way you capture, direct and style them during your shoots.

These tips are mainly useful for e-commerce and social media content. It’s important to have high quality images. Your content is has a huge influence on how much your website sells and how your brand is perceived.

So whether you're outsourcing your content or doing it in-house, these tips will help you improve your model photography - large brand or small. 

These are all bigger picture tips. Want more tips specifically about posing models?
Check here

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1. Create looks and prepare them well in advance

Work together with your stylist to create outift combinations for better visibility of your products.

Make sure they are well fitted to the model you're shooting and prepare a shot list so that you can work through each of the products with max efficiency. 



2.   Use pro lighting and camera equipment

If you know your photo gear, it might be best to skip to the next tip. But when it comes to model photography, there's a lot of equipment on the market that can dramatically improve your final shots. 

Consider whether you need continuous lighting or flash - both have their upsides.

A reflector and diffuser are also very useful to have on model shoots. A reflector helps 'bounce' light back into the subject - and a diffuser makes light appear softer. All of these things are generally found in any pro studio. 

If you want a solution that covers everything, check out StyleShoots Live - an 'all-in-one' studio for photographing models. 


3.   Work closely with a stylist

A stylist is the guardian of how everything comes together in the final image.

Both technical and artistic, a stylist puts together outfit combinations, ensures the clothes are prepped and steamed and run on set to dress and style the model.

Brief them with clear goals, ask for their advice, and help them get better pictures for you. It helps to keep a stylist involved in all stages of the shoot. 

Want to learn about styling for e-commerce? StyleShoots offer training and workshops. 


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4.   Set the right framings and shoot from the right angle

To maintain consistency of the model images you're using on your website, you will need to frame them consistently. Ensure this information is reflected in your style guide.

Consistency is good for the customer. It's much easier and pleasant to shop on a website where all of the product imagery is shot in the same manner. 

When photographing, be mindful of the tilt of your camera. Tilting can cause distortion in the proportions of the model. Set your camera height and keep it consistent throughout, keeping the right framing guidelines for each of your shots. 

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5.   Use reference images to help

Magazines, lookbooks, moodboards, Instagram pictures - they're all incredibly helpful when it comes to briefing your models and stylists with. 

It's always a good idea to have reference images for any creative or technical vision you're trying to achieve. 


6.   Find ways to improve your production workflow

If you have more time to shoot your models instead of rushing through due to an inefficient process, you're much more likely to get that golden shot.  

There's a lot you can do to make your photo sessions more productive. Think about the physical movement of your products - are there any ways you can reduce distances between rail and set. Next, make sure your models can get changed nearby and quickly.

The way your rail is organized is also crucial to a smooth shoot. There's no one-size-fits-all solution, but, for example grouping your clothes by outfit and model can work well.

Next to this, make sure items are constantly being steamed and prepped and that everyone has a clear goal of what they're trying to achieve.


7.   Think about sets 

For some outfits, you may want to liven things up with some staging.

Think about the environment you want your products to be presented within and get in touch with a set designer. 

There's also a wide variety of paper backdrops you can purchase from any photography equipment supplier. But do be aware, products look best when in front of a neutral background.

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8.   Create the right atmosphere

A photo shoot can be an intimidating place to work on. There's so much to do and usually not a lot of time to do it. When organizing your shoot, make sure to place emphasis on how the day will feel for your models - and those working on your production.

Include music to create energy on-set, provide the refreshments and make sure everyone feels comfortable and aware of their responsibilities on set. Sugary drinks and snacks can be a much needed energy boost, but do remember to provide healthy options throughout the day. 

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9.   Hire a hair and makeup artist

While a lot of models are capable of doing their own hair and make up, having a dedicated hair/makeup stylist on-set can be incredibly useful and improve the quality of your final image. 

It also helps to consider makeup and hair in your production workflow to save time between each shot. 


10.   Create a style guide

A style guide is a visual reference manual for anyone involved in the production of a photo shoot that needs to conform to certain standards. 

A style guide covers what shots are needed for each type of product, what angle to pose the model, how lighting is set and much more.

This means that you can have an interchangeable flow of talent and resources that maintain quality brand standard- - leading to consistently high quality on-model content.