StyleShoots on a Mission to China


StyleShoots CEO Maurits Teunissen in China with Lilianne Ploumen, Netherlands' Minister of Foreign Trade and Development Cooperation during the 2014 Economic Mission to China.


In 2013 StyleShoots BV won a seat at Netherlands Economic Mission, a prestigious export program backed by the Dutch Ministry of Foreign Affairs, KLM, ING and MKB Nederland.

In October 2014, we joined the official delegation to Shanghai, Beijing and Tianjin. China's fashion industry is booming, and StyleShoots is ready to deliver the photo machines needed.

Read the newspaper story in De Financiële Telegraaf (in Dutch).



"China is an ideal market for us. The fashion industry is booming and ready for our advanced photo machines."

Maurits Teunissen, CEO, StyleShoots



Among Netherlands' top innovators


StyleShoots was founded on the belief that product photography could be reinvented. in 2012 StyleShoots was voted among the 20 most innovative Dutch companies by MKB-Nederland, the largest entrepreneurs’ organization in the country.

In 2013 we joined an exclusive club of the first 10 companies to ever win "Oranje Handelsmissiefonds" (Economic Mission). The Netherlands is the eight largest source of foreign investment in China. StyleShoots is ready to take on this exciting market.


A compelling business case


Since its inception in 2011 StyleShoots has been growing steadily. The company's breakthrough photo machines are installed worldwide at fashion brands, online retailers and even used as basis for rental businesses. They save companies time and cut labor expenses, often giving return on investment in just months. 


Case 1: Direct investment

Fashion brands can invest directly in a StyleShoots photo machine to photograph their articles in-house. Marks & Spencer, Macy's, Zalando and many more all use StyleShoots to speed up their content production while cutting costs. 


Case 2: Factory placement

Factories can offer their customers to take photos right at the point of manufacture. When the photos are ready, the article can be sold online right away. Italian Gruppo Coin has placed a StyleShoots machine near their Asian production.


Case 3: Rental business

Entrepreneurs are setting up photo service centers and rental businesses around the globe. Companies like SimpleShoot, uShoot Studios and many more are basing their strategy on StyleShoots equipment.


Participants in Netherlands Economic Mission to China, October 2014, headed by Lilianne Ploumen, Minister for Foreign Trade and Development Cooperation, Netherlands (center of image, in black).


About Netherlands Economic Mission

At the inauguration of the Dutch King Willem Alexander in 2013, the Dutch Ministry of Foreign Affairs initiated the Oranje Handels Missie Fonds together with KLM, ING and MKB-Nederland .

By selecting 10 companies out of the hundreds of applications each year the OHMF is helping these organizations realize their export ambitions. All of the selected companies share a high standard of innovation, growth potential and technology knowhow.

About StyleShoots

StyleShoots designs and manufactures machines for fashion product photography. In 2011 our first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. Our products are the result of Dutch engineering, Danish design and a fascination with sleek, useful technology. Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Macy's, Marks & Spencer and Zalando.


Download StyleShoots images, logos and brand guide here.



StyleShoots Horizontal

The all-inclusive tool for flat photography.

StyleShoots Vertical

The ultimate system for fashion photography.