Maxi Sport: video content made easy at Italy’s premier sports retailer
Omni-channel sportswear retailer uses StyleShoots Live to serve up better content at lower costs
Maxi Sport is a multibrand retailer serving Italy with a huge selection of sports products - both on and offline. They’re Italy’s number one choice when it comes to buying anything from football shirts to ski boots.
Operating from their HQ in Merate, just a short train ride away from Milan, Maxi Sport have built their reputation by being a one-stop-shop for sports equipment. Customers can find items that they'd usually have to source from specialist retailers - or they can shop the latest apparel from the likes of adidas, Nike and Carhartt.
At just over 30,000 products available in-store or via their website, Maxi Sport need to photograph a lot of products. And because that number increases each and every season, they need to do it with speed, ease, and consistency.
When it comes to photographing these products, it's not just taking a single picture of each and putting it online. It means taking detail shots, close up shots, back shots, on model shots - for every product. It also means photographing models wearing outfits for the latest catalog.
So in order to keep up with this increasing demand for content, Maxi Sport realized they needed to find a better, more efficient way to create it. And not only that, Maxi Sport wanted to future-proof their workflow and offer their customers a better online shopping experience - all at the same time.
With video content on social media becoming an increasingly important way to grab hold of attention and sell products, Maxi Sport wanted to stay ahead of the competition. They wanted to add videos to each of their products - all while lowering their costs.
So how did they manage it?