This chapter will teach you how to:

Define a clear, consistent brand style from scratch

Translate it into the markeing brief

Gather collective visual inspiration

Create a style guide

Understand file formats

Work with lighting

Master framing and cropping

Cast a model

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Define Your Brand Style Guide

Learn how to define your brand style. In this chapter, we cover everything from creative brainstorming to casting the right models.

This chapter will teach you how to:

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