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Photo and video equipment for fashion e-commerce enabling studio production 4x faster.

Define Your Brand Style Guide

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Learn how to define your brand style. In this chapter, we cover everything from creative brainstorming to casting the right models.


This chapter will teach you how to:

Define a clear, consistent brand style from scratch
Translate it into the markeing brief
Gather collective visual inspiration
Create a style guide
Understand file formats
Work with lighting
Master framing and cropping
Cast a model
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