StyleShoots adds Rogier van den Heuvel to its management team

Former KPN executive becomes CCO at StyleShoots to upgrade global expansion efforts

Rogier at styleshoots@2x.jpg


Haarlem, The Netherlands, November 29, 2017StyleShoots, the Dutch technology company known for producing the world’s first all-in-one photo and video machines for fashion, has recently added entrepreneur and former KPN executive Rogier van den Heuvel to its management team as Chief Commercial Officer. Van den Heuvel will oversee the commercial strategy of the company as it expands its operating base globally.

Mr van den Heuvel brings more than 20 years of technology, mobile and media experience to StyleShoots. Throughout his career he has provided strategic, business development, e-commerce and marketing leadership across corporate and scale-up environments. Van Den Heuvel is known for his entrepreneurial vision and translating that vision into revenue generation and productivity.

Most recently, Mr van den Heuvel was Vice President Benelux & Nordics of mGage, a global mobile marketing and engagement provider. Prior to mGage he was: CEO of Shop With Your Friends, an e-commerce fashion platform; CCO of eBuddy, a global messaging platform; Director of Strategy and Business Development of KPN Mediamall, an Interactive TV platform; amongst several senior leaderships roles at KPN.

“I am thrilled to join StyleShoots, especially at such a pivotal time where we’re onboarding companies like Escada and Splashlight - and to help lead the organization through its next stage of growth. The company is uniquely positioned to bring incredible unique value to fashion e-commerce companies on a global scale as it advances the creation of photo and video content.” said van den Heuvel.

Van den Heuvel’s appointment is effective immediately and as part of the management team he will now be the acting Chief Commercial Officer of StyleShoots.

“With his vast international experience in the technology and media industry, bringing Rogier’s entrepreneurial vision onboard will help us step up our continued global expansion efforts as we complete our transition from start-up to scale-up.” added Maurits Teunissen, CEO at StyleShoots.

StyleShoots machines are currently in use by hundreds of fashion brands and photo studios worldwide. Their latest creation, StyleShoots Live - an all-in-one studio for creating video and images of models - was launched in February and is already in use by leading brands in Europe, Asia and the US.

With van den Heuvel’s expertise, the company aims to continue its global expansion efforts, targeting the United States and Asian e-commerce markets.


Stephen Warr