Stadium chooses StyleShoots


Stadium is the most recent company in Sweden to invest in StyleShoots, the photo machine that shoots the garment, isolates and processes the file in seconds. StyleShoots is an important part of Stadium’s plan to grow their e-commerce business – something that requires an increasing number of high quality product photography. Stadium expects to shoot between 10.000 and 30.000 photos per year using StyleShoots.

Shooting product pictures is an expensive process, and then add the cumbersome post-processing that comes with it.
— Fredrik Persson, Head of E-commerce, Stadium

He continues by saying “StyleShoots will be a great complement to our traditional methods we use to shoot new products. The system will initially be used to expand the amount of flat photography on our website”.

It’s very exciting that Stadium, one of Sweden’s leading companies in retail, has chosen to invest in StyleShoots.
— Ralph Gelfgren, partner at Kom, distributors of StyleShoots in Sweden

He continues by saying “The importance of images is constantly increasing and is currently one of the key components to create a profitable and customized e-commerce solution”.

For a demo of the product, images or more information, please contact

Ralph Gelfgren

+46 86 40 33 50 or +46 70 313 90 81.


Kom is the Swedish reseller of StyleShoots and Mockshop, a tool to plan store content. In addition to software and hardware for the fashion industry, Kom provides seminars and trainings to help fashion companies get the most out of their retail space. For more information, please visit


StyleShoots is a photo machine designed for fashion e-commerce. Since its introduction in 2011 it has been redefining product photography. It automatically removes the background from photos using Auto Alpha multi-shot technology and exports images ready for web, catalogues and lookbooks in seconds. Fashion companies around the world like Marks & Spencer, Tommy Hilfiger and Macy’s use StyleShoots as their in-house photo studio.

Anders Jorgensen