Mat.media: Mexico's high-tech content production agency
Mexican content studio uses StyleShoots machines to pass on cost savings in a rapidly growing market
Who are Mat.Media?
Mat.media is a new content production agency who specialize in creating high quality visual content for fashion brands, retailers and designers who want to sell their products online.
That means images of garments on models, shots of them up close on neutral backgrounds, and well-styled still life photos with the products as the main focus. Next to this, video production has entered Mat.Media's content mix
Based in Mexico City and co-founded by Fernando Marroquin, a photographer, and Rodrigo Marroquin Torres, who runs the operational side of the business, the company was founded in late 2016.
The duo now serve the growing content production needs of an industry worth an estimated 15 billion USD per year. Their goal? To 'provide the highest photographic quality, consistency and speed at the most competitive price in the market'.
What's going on in the Mexican market right now?
With a surge in demand for fashion in the last half decade, coupled with now widespread internet access, Mexico's apparel and accessories market is thriving. It's a trend that's looking to be onwards and upwards for a number of reasons.
As well as a longstanding garment manufacturing industry, Mexico's third biggest trade partner is China. Recent deals signed with Alibaba signify a shared economic vision between the Mexican Government and Jack Ma's group [Reuters].
With such strong financial hands being played already It's likely that trading between the two nations will be, if anything, increased by the pressures of the extant disputes with the Trump administration.
No matter how the puffing of chests ends, the eCommerce market in all Latin American countries have been identified as high growth potential areas [Business of Fashion]. And investments at this stage of growth, especially in technology, can be make or break factors in grabbing a strong foothold in a rapidly emerging market.
It's Mat.Media's plan to dig their high-tech production methods in at an early stage and establish a trusted, high quality and competitively priced offer to e-tailers. They aim to do this through shrewd investment into their production workflow.
By making their photography faster and reducing their cost per photo, they can offer faster turnaround times and lower prices to brands and retailers who want their products meticulously snapped in high quality - at high quantities.
With the last piece of their cost-efficient production puzzle - live model photography and product video - now filled in with the addition of StyleShoots Live, Mat.Media are now set to go on a hot streak in one of the fastest growing eCommerce industries in the world.
"Through using StyleShoots machines, we can deliver our customers the highest quality of content with consistency and speed - at the most competitive prices"
- Rodrigo Marroquin Torres, Co-founder, Mat.Media