Content agency Exposar is world's first to install StyleShoots Live

Amsterdam-based content producer becomes first to begin using the robotic photo + video studio

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PRESS RELEASE

Haarlem, The Netherlands, July 12, 2017 – Amsterdam-based Exposar is the first content production agency to acquire and install StyleShoots Live: a new robotic photo and video machine that records footage without needing a camera crew. 

StyleShoots Live is a robotic "smart studio" made to film and photograph models for fashion and lifestyle brands without a camera crew. With only one user needed to operate the studio using the included iPad Pro interface, the system automatically cuts and edits videos ready for social media and e-commerce within minutes.

Using the "smart studio", Exposar is now able to produce high quality, fully edited videos, and lifestyle stills on a large scale. The possibilities have excited their clients such as Hunkemoller, McGregor and many more.

“Consumers are watching how fashion brands engage with them authentically and are now demanding richer video experiences via their website, through their social media channels and for in-store & digital signage." says Norbert Brenninkmeijer, Founder and CEO of Exposar.

“The fashion brands we serve are looking for ways to use video to add value to the consumer shopping experience.” adds Brenninkmeijer.


"Our clients demand both creativity and speed without the loss of quality. This will always be our priority - and StyleShoots is the only solution we found that can actually help us achieve this."

Norbert Brenninkmeijer
Founder and CEO, Exposar

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As part of its continued growth in the e-commerce content production industry, Exposar has invested heavily in technology to gain advantages over its competitors. 

“We’ve partnered with StyleShoots to make sure we have the most advanced photo and video creation technology in the industry. Our clients demand both creativity and speed without the loss of quality. This will always be our priority - and StyleShoots is the only solution we found that can actually help us achieve this.” finally adds Brenninkmeijer.

“We’re very proud to deliver the world’s first StyleShoots Live machine at such a forward-thinking and ambitious partner as Exposar. They’re paving the way for large-scale photo studios around the world to create more engaging content - faster than ever before.” said Anders Jorgensen, Head of Product at StyleShoots.

StyleShoots Live is the newest addition to StyleShoots’ line of content creation machines. They remove the technical hassle from traditional means of fashion photography – allowing brands and retailers such as Zalando to take millions of photos per year of their products with speed and ease. 

StyleShoots machines are installed at agencies, brands and e-commerce retailers worldwide. They have been featured in the likes of Engadget, Huffington Post and Yahoo! Tech.


"We’re very proud to deliver the world’s first StyleShoots Live machine at such a forward-thinking and ambitious partner as Exposar. They’re paving the way for large-scale photo studios around the world."

Anders Jorgensen
Head of Product, StyleShoots


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About Exposar

Founded in 2010, Exposar, the Netherlands most innovative product photography company, is dedicated to creating Shoppable Fashion Content that converts. Through use of the StyleShoots technology, Exposar helps fashion brands create product videos and product photography for richer consumer interaction and engagement. At the beginning of this year the agency opened up a new office for the German market in Vienna, Austria, enabling brands in the Central European market to benefit from the same advanced content creation.
 

Further information:

Learn more at www.styleshoots.com/live

 
Stephen Warr