Garcia Jeans pioneers content production with StyleShoots Live

Dutch fashion brand becomes the first to begin using StyleShoots Live for eCommerce videos and stills

 

PRESS RELEASE

Haarlem, The Netherlands, March 8, 2017 – Garcia Jeans is the first company to acquire StyleShoots Live: a new photo and video machine created by Dutch fashion technology company StyleShoots. StyleShoots Live is a robotic studio designed to film and photograph models for brands without a camera crew. Using the "smart studio", Garcia Jeans can rapidly publish instantly edited video and lifestyle stills ready for their eCommerce, social media and retail signage.

StyleShoots Live is an all-in-one “smart studio” designed to provide both stills and video of brands shooting their latest apparel on models. With advanced robotics and AI technology, the machine handles all of the technical duties that would usually be performed by a camera crew - such as setting up shots and lighting. It allows for instant review of stills and video with incredible production speed.

With StyleShoots Live, Garcia’s stylists, photographers and creatives can improve the quality, speed and production efficiency of their shoots. The intelligent machine works alongside the user and model to record the required footage, and automatically edits it for instant review and export to multiple platforms - such as their web store and the likes of Instagram and Facebook.

StyleShoots Live will be put to work at Garcia Jeans headquarters in the Netherlands where it will be used to rapidly produce stills and videos featuring models wearing the brand’s latest collections.

“We’ve been thinking for a long time about how we can ramp up our lifestyle content production and keep it cost-efficient. We already use StyleShoots machines for our packshot photography, so when they announced a new solution that not only does stills of live models but also video, we knew we had to invest.” said Marco du Pré, CEO, Garcia Jeans.

“In all my years in the fashion industry, I have never seen any technology quite like this. This machine completely changes how we’re going to produce in-house content for web and social media.” added du Pré.

“High quality visual content is in huge demand for brands these days. With Live, Garcia can keep their customers engaged with fresh content on all of their marketing channels with incredible speed and efficiency.” said Maurits Teunissen, CEO, StyleShoots.

“StyleShoots Live completely redefines the way brands like Garcia create content. Their legions of loyal customers will now have a better visual shopping experience, and they can produce amazing videos for their fans on social media - literally at the tap of a finger. The possibilities are pretty crazy to think about.” added Teunissen.

 

“In all my years in the fashion industry, I have never seen any technology quite like this. This machine completely changes how we’re going to produce in-house content for web and social media.” 


From left to right: Anders Jorgensen (Head of Product, StyleShoots), Maurits Teunissen (CEO, StyleShoots) and Marco Du Pré (CEO, Garcia Jeans) at EuroShop 2017

From left to right: Anders Jorgensen (Head of Product, StyleShoots), Maurits Teunissen (CEO, StyleShoots) and Marco Du Pré (CEO, Garcia Jeans) at EuroShop 2017

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Further information and resources

 
 
 

About StyleShoots

StyleShoots was founded to simplify one of the most critical parts of fashion e-commerce - product photography - by designing and manufacturing the world’s first all-in-one photo machines for fashion.

In 2011 the company's first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. In 2017, StyleShoots Live was launched to redefine live model photography with fast captured lifestyle stills and video without the need for a camera crew. StyleShoots' products are the result of Dutch engineering, Danish design philosophy and a fascination with sleek, useful technology.

Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Macy's, Marks & Spencer, Zalando, Zulily, Toys"R"Us, Gerry Weber and Woolworths.

About Garcia Jeans

Garcia is part of the JOG Group, a rapidly growing, international organisation where more than a thousand employees work on making the brand a success. Each one creative and determined, passionate and ambitious in their work. Garcia has an open mind and innovative corporate culture that appears like a warm, Mediterranean family. Each day Garcia learn a little bit more and develop constantly so that customers can experience the ultimate Garcia feeling.

Together with customers, suppliers, employees and other partners Garcia are creating and extending a contemporary concept. At the moment Garcia has 2,500 multibrand customers, more than 170 Shop-in-Shops, 200 Soft Shops, 25 outlet shops and tens of online stores spread over 25 countries in Europe.

For more info about Garcia Jeans, visit: www.garciajeans.com.

 
Stephen Warr