Canon to showcase StyleShoots at CES 2017


Canon U.S.A., Inc. will be showcasing StyleShoots Vertical, the world’s first all-in-one machine for mannequin product photography, on booth 16206 at CES 2017, 5-8 January, Las Vegas, Nevada.

We're super excited to share a booth with Canon U.S.A. at one of the premier events for seeing the latest consumer and business technology in action. We will be exhibiting our Vertical machine - made for producing invisible man effect product images at the touch of a button. 

StyleShoots uses Canon hardware in a unique way, and the co-exhibition at CES 2017 marks the longstanding partnership between our two companies - especially as Canon looks to premiere more innovative uses of their hardware across various industries.

This is the first time StyleShoots has been scheduled to attend CES, and we're excited about showing off our machines next to Canon's industry-leading line of digital imaging solutions. 

“The fashion industry is crying out for innovative solutions, especially as we’re seeing massive growth in e-commerce year-over-year. The way our tech automates how a product is photographed gives brands - and their stylists - almost unlimited creative possibilities in how they present their clothes without worrying about the technical aspects of studio photography. Our machines make their jobs faster, simpler and more fun.” says Anders Jorgensen, our Head of Product and Marketing.

“We’re happy Canon appreciates how unique our use of their DSLRs is in our photo machines, and that’s a big reason why they have chosen to exhibit StyleShoots on their 2017 CES booth.” adds Jorgensen.

Our Vertical machine will also be hooked up to a Canon Prograf1000 printer to show how quickly and simply high-resolution prints of product shots can be produced. 

Where to find us at CES


Find StyleShoots at Canon USA Inc.'s booth  #16206 - LVCC Central Hall

For all media enquiries relating to this announcement, contact Stephen Warr, PR Coordinator at


About StyleShoots photography machines

Designed for automating the product photography workflow,  StyleShoots machines combine all elements of a digital photo studio into one sleek device made of steel and glass. They contain Canon’s EOS 5D DSLR camera, high-CRI LEDs, iPad interface, and are powered by StyleShoots’ proprietary software that automatically analyses millions of pixels - cutting out the product in seconds. The images coming from the machine can be used directly for online stores or large format printing.

Watch how Vertical works

StyleShoots Vertical

The world's first and only machine designed for taking photographs of fashion products using a special ghost mannequin. These modular mannequins - featuring removable arm, chest and neck pieces - are custom designed for StyleShoots Vertical and can be wheeled and locked into place.

In seconds, the machine produces an image as if an invisible man were wearing the garment with the background automatically removed. 

Learn more about StyleShoots photo machines

Stephen Warr