In 2013 Zalando approached us with a question. Could we help them improve their mannequin photography? We said Yes! At that time we had already created the Horizontal machine and were in the prototyping phase with Vertical.
Through a process of bouncing ideas and testing prototypes together, the Zalando team helped us make the best product we could. A product that the team has already adopted and nicknamed "The Space Cowboy". Here's how they use it in their process.