BNR Nieuwsradio talks StyleShoots
On April 10, 2012, Maurits Teunissen joined the crew at Netherlands business radio station BNR Nieuwsradio, for a chat about StyleShoots and its impact on the fashion industry.
The hosts questioned just how far online imagery can get us to the experience of actually touching the product in a store. A very relevant perspective, since the return rate on online purchased clothing is around 30%, a number we can only hope to decrease by providing better and better imagery. And the best way to do that, is off course to make high quality photography easy to operate for anybody.